The globalization of markets and companies, the impact of the possible recession, the emergence of the BRIC (Brazil, Russia, India, and China) economic bloc and the pressures for companies to become more environmentally sustainable define international business today. No companies are immune to such environmental forces. To cope adequately with this complex global environment, international managers need to be able to develop and implement successful strategies. International Business: Strategy and the Multinational Company is designed to provide students with the latest insights into the complexity of managing multinationals and domestic operations across borders.
The text uses a strategic perspective as the dominant theme to explore international business and its implications for the multinational company (MNC). This text is the first international business text that uses this critical emphasis on strategic decision making as the cornerstone of its approach.
CONTENTS
Preface
Acknowledgments
About the Authors
1. Competing in the Global Marketplace
2. Strategy and the MNC
3. Global and Regional Economic Integration: An Evolving Competitive Landscape
4. Global Trade and Foreign Direct Investment
5. Foreign Exchange Markets
6. Global Capital Markets
7. Culture and International Business
8. The Strategic Implications of Economic, Legal, and Religious Institutions for International Business
9. Entry Strategies for MNCs
10. International Marketing and Supply-chain Management for MNCs
11. Financial Management for MNCs
12. Accounting for Multinational Operations
13. Organizational Structures for MNCs
14. International Human Resource Management
15. E-commerce and the MNC
16. Managing Ethical and Social Responsibility in an MNC
Notes
Photo Credits
Index
The text uses a strategic perspective as the dominant theme to explore international business and its implications for the multinational company (MNC). This text is the first international business text that uses this critical emphasis on strategic decision making as the cornerstone of its approach.
CONTENTS
Preface
Acknowledgments
About the Authors
1. Competing in the Global Marketplace
2. Strategy and the MNC
3. Global and Regional Economic Integration: An Evolving Competitive Landscape
4. Global Trade and Foreign Direct Investment
5. Foreign Exchange Markets
6. Global Capital Markets
7. Culture and International Business
8. The Strategic Implications of Economic, Legal, and Religious Institutions for International Business
9. Entry Strategies for MNCs
10. International Marketing and Supply-chain Management for MNCs
11. Financial Management for MNCs
12. Accounting for Multinational Operations
13. Organizational Structures for MNCs
14. International Human Resource Management
15. E-commerce and the MNC
16. Managing Ethical and Social Responsibility in an MNC
Notes
Photo Credits
Index
Páginas : 528
Peso : 10mb.
Formato : PDF.
Edición : 1 edition
Año de Publicación :2010
ISBN : 978-0415800570
Editorial : Routledge
Autor: John B. Cullen, K. Praveen Parboteeah
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